Industry News

  • 33 Years Ago, Baltimore Freaked Out Over This Orgy Advertisement
    av Robert Klara på 17 maj, 2019 vid 20:41

    When it comes to the birds and the bees, most people would agree that a talk between parents and their children is a good idea. Of course, nudging mom and dad to start that squirmy discussion is another matter entirely. Three decades ago, Planned Parenthood devised a novel way to try. In the fall of… […]

  • This Head-Turning Calvin Klein Campaign Turned the Head of the Feds
    av Robert Klara på 17 maj, 2019 vid 20:38

    Say what you want about his skills as a designer, Calvin Klein certainly earned his stripes as a marketer. This is the man who, by casting a salacious (and 15 year-old) Brooke Shields in a 1980 TV spot, sold 200,000 pairs of jeans the first week. In no time, America caught on: Klein’s ads used… […]

  • Think Being a Priest is Tough? Try Advertising for the Job
    av Robert Klara på 17 maj, 2019 vid 20:36

    Though it’s easy to assume the shortage of Catholic priests began with the church’s abuse scandals, seminary enrollment has actually been falling for 50 years. Indeed, from the mid 1960s to mid 1980s, it dropped 75 percent. So what’s a religion to do? Hire an ad agency, of course. In May of 1987, Detroit’s Sacred… […]

  • AB InBev Follows the In-Housing Trend With Rollout of draftLine
    av Erik Oster på 17 maj, 2019 vid 20:11

    The world’s largest brewer has gone all in on the in-house trend. AB InBev, the megalith behind Bud Light, Corona, Beck’s, Stella Artois and many more, has built up its own in-house agency called draftLine, which the company says it developed to be closer to the creative process. Although draftLine is not a new operation,… […]

  • From Bowie to FKA Twigs, Apple Creates a Powerful Tribute to British Music
    av Erik Oster på 17 maj, 2019 vid 19:56

    For decades, the U.K. has had an undeniably outsized influence on music culture. The British Invasion conquered the world in the ’60s. Punk exploded in the ’70s. Britpop and house were staples of the ’80s and ’90s. And innovations in hip-hop and electronic music continue to show why the island is considered a historical leader… […]