Industry News

  • Microsoft Named as Cannes Lions Creative Marketer of the Year
    av Stephen Lepitak på 11 maj, 2021 vid 15:37

    Cannes Lions awarded Microsoft as its Creative Marketer of the Year during this year’s festival. Each year, the award is given to advertisers who have a track record of success with Lions over a period of time (Apple was the last year’s recipient). A year after the awards were canceled due to the spread of… […]

  • eMarketer: TikTok Will Have More US Gen-Z Users Than Instagram by Year-End
    av David Cohen på 11 maj, 2021 vid 15:10

    TikTok will bypass Instagram in terms of Generation Z U.S. users by the end of the year, and it will do the same to Snapchat for total U.S. users by 2023, according to new research from eMarketer. The research firm said that by the end of 2021, TikTok will have 37.3 million Gen Z users… […]

  • Rotten Tomatoes Pushes Into OTT With Live Streaming Channel on Roku
    av Kelsey Sutton på 11 maj, 2021 vid 15:00

    Rotten Tomatoes, the website known for reviews and ratings of movies and TV shows, is the latest media brand to make a push into OTT. The NBCUniversal-owned property is today debuting a live streaming channel, the Rotten Tomatoes Channel, on Roku devices. It will be one of the 100-plus live channels available as part of… […]

  • Pinterest: How to Add Music to a Story Pin
    av Brandy Shaul på 11 maj, 2021 vid 14:30

    Pinterest’s Story Pins feature allows users to create posts containing multiple photos, videos and more. A Story Pin can have more than one page, and each page can be edited separately with different embellishments, such as text and stickers. You can also add music from Pinterest’s catalog to your Story Pins. Our guide will show… […]

  • How Snapchatters See Brands’ Role in Asian American and Pacific Islander Heritage Month
    av David Cohen på 11 maj, 2021 vid 14:25

    Snapchatters plan to use the month of May, Asian American and Pacific Islander Heritage Month, to educate themselves and become better allies to API communities, and they expect the same of brands. Snap Inc. said a survey of users in Canada and the U.S. found that nearly three out of five respondents believe brands have… […]