Industry News

  • Into the Metaverse: Facebook Reality Labs Forms a New Product Team
    av David Cohen på 26 juli, 2021 vid 22:55

    Facebook CEO Mark Zuckerberg wasted no time putting his vision of the metaverse onto the fast track. Casey Newton of The Verge reported last week that Zuckerberg said during a presentation to employees at the end of June that he envisioned Facebook moving beyond connected social applications and hardware and into a ”maximalist, interconnected set… […]

  • Do Dogs Run on Dunkin’? The Chain Is Expanding its Charitable Partnership With Bark
    av T.L. Stanley på 26 juli, 2021 vid 22:03

    When Dunkin’ and Bark, the company behind the BarkBox subscription service, launched a co-branded line of dog toys last summer, it set off a bit of a catfight. The chain quickly sold out of the plush replicas of donut holes and coffee cups, which then started popping up on resale sites like eBay for hundreds… […]

  • How an Engineer Leveraged Brand Experience to Head Up Crown Media
    av Mollie Cahillane på 26 juli, 2021 vid 21:30

    A former brand manager of Clorox might not seem the likely choice to head up Crown Media Family Networks. But president and CEO Wonya Lucas worked her way from becoming a process engineer to heading up some of cable television’s most recognizable networks, with a particular focus on increasing diversity. ”I describe myself as a… […]

  • Mondelēz Aims to Help Shoppers Regain Control After More Than a Year of Stressful Snacking
    av Paul Hiebert på 26 juli, 2021 vid 21:30

    Since 2014, Mondel?z International, the maker of Oreo cookies, Ritz crackers and Sour Patch Kids candy, has been encouraging people to snack with intention and monitor how much they eat. This includes tips such as using your nondominant hand, putting your phone down while munching and finishing your bite before taking another. ”Slow down the… […]

  • Decades After Splitting, Creative and Media Agencies Want to Get Back Together
    av Larissa Faw, Kyle O’Brien på 26 juli, 2021 vid 21:30

    Creative and media didn’t talk nice for decades. However, the two disciplines are looking to reunite as the evolution of bundling and media strategy increasingly intermingle and jostle for relevance and priority. As the industry evens out following a tumultuous pandemic year, media agencies are teaming up with creative agencies once again. Case in point:… […]