Industry News

  • What We Can Learn from the Mistakes Made in 2020
    av Steve Landsberg på 16 januari, 2021 vid 14:00

    Like all industries, the agency world was not left unscathed by the catastrophic year 2020. Agencies big and small had to learn how to serve their clients, pitch new business and create engaging new work, all from the comfort of their homes. Not an easy task, to be sure, but most of them figured it… […]

  • In One Continues Shot, VWs Hypnotic Ad Tells the History of Transportation
    av Sara Spary på 16 januari, 2021 vid 00:14

    Car brand Volkswagen taken a look back through history as inspiration for its latest cinematic spot ”The Wheel,” which promotes its new electric model as like the latest step in the evolution of transportation. The spot, by Johannes Leonardo, was shot in one take and features the use of a zoetrope–an old fashioned, pre-motion picture… […]

  • WhatsApp Pushes Back Feb. 8 Deadline to Accept Its New Terms
    av David Cohen på 16 januari, 2021 vid 00:00

    WhatsApp responded to pushback over the new terms of its recent update, postponing the Feb. 8 deadline it had initially imposed for users to review and accept the terms. Despite attempts earlier this week to clarify details of its new terms and reassure users that neither WhatsApp nor parent company Facebook can see their messages,… […]

  • Social Campaign For THC-Spiked Drink Cleverly Treads The Line On Paid Weed Ad Rules
    av T.L. Stanley på 15 januari, 2021 vid 23:37

    A cannabis-infused drink called Cann may have created a new ad genre–ASMR for the eyes–with a social campaign that features helium balloons floating skyward, a guy being tickled with ostrich feathers and a woman running her hands through thick shag carpeting. The mood-elevating posts ”allude to the product’s benefits,” said Sarah Betts, creative director at… […]

  • Walgreens and Mattel Share How Their Brands Have Evolved at CES 2021
    av Luz Corona på 15 januari, 2021 vid 22:48

    In a special edition of CMO Moves from the CES C-Suite track, Adweek Chief Community Officer Nadine Dietz sat down with Vineet Mehra, Global Chief Marketing Officer and Chief Customer Officer-Walgreens Boots Alliance, and Lisa McKnight, SVP and Global Head of Barbie & Dolls Portfolio-Mattel, Inc. who not only pivoted their communication strategies during the… […]