Industry News

  • Dior Lets Snapchatters Virtually Try On Its New B27 Sneaker
    av David Cohen på 31 oktober, 2020 vid 00:25

    Luxury brand Dior introduced its new B27 sneaker Friday via an exclusive augmented reality experience on Snapchat that enabled users to virtually try on and purchase the product. Snapchatters who access the lens can ”try on” six different pairs of Dior sneakers via AR to see how they look wearing them, and they can also… […]

  • Michaels to Bring 360-Degree Immersive Holiday Shopping Experiences to Pinterest
    av David Cohen på 30 oktober, 2020 vid 22:40

    Arts-and-crafts retailer Michaels teamed up with R/GA to bring three virtual holiday shopping experiences to Pinterest, starting Saturday (Oct. 31). Pinners will be able to explore 360-degree experiences in three themes: Peppermint Lane, Silver and Snow, and Winter Wonderland. Each virtual room includes do-it-yourself projects and shoppable products, and Pinners exploring the Pins will see… […]

  • Bacardi Touts New Compostable Bottle, But Experts Warn Against ‘Silver Bullet’ Solution
    av Kathryn Lundstrom på 30 oktober, 2020 vid 21:31

    Key Insights Brands using the new biodegradable PHA material must provide clear consumer messaging about composting, experts say. Bacardi recently announced that it will be packaging its products in a new, compostable bottle starting in 2023–part of the brand’s long-term goal to becoming fully plastic-free by 2030. The bottle’s made with PHA, a 100% compostable… […]

  • Facebook, Instagram Continue Pre-Election Tweaks to Thwart Misinformation
    av David Cohen på 30 oktober, 2020 vid 20:55

    Facebook revealed more tweaks to its processes aimed at preventing the spread of misinformation on the social network and Instagram prior to Tuesday’s election, as well as quelling the influence of conspiracy theory QAnon. CEO Mark Zuckerberg said during a Senate Commerce Committee hearing Wednesday that civic groups would be removed from Facebook’s groups recommendations,… […]

  • Lockdown Fake Meat Buyers Turned Into Full-Blown Plant-Based Converts
    av T.L. Stanley på 30 oktober, 2020 vid 20:43

    If you’ve eaten a meatless burger or faux sausage patty for the first time during the global pandemic, you’re not alone. And chances are you’re not a one-and-done consumer in the fast-growing alternative protein category. According to a recent study, you may become a full-fledged convert to plant-based eating. Research from Archer Daniels Midland, one… […]