Industry News

  • 4 New Partners Added to YouTube Creative Directory
    av David Cohen på 21 november, 2019 vid 14:00

    YouTube added four partners to the YouTube Creative Directory that it debuted in August 2018 to help small businesses jump-start their video ad campaigns. The new partners–giving the directory more of a global feel, as they are based in Latin America, Europe and Asia–are Instanteaser, Joystick, Kazam and Vamp, and the Google-owned video site said… […]

  • Google Updates Political Ads Policy in Hopes of Restoring Voters’ Confidence
    av Ronan Shields på 21 november, 2019 vid 13:55

    Ahead of the 2020 U.S. general election, Google has announced global updates to its political ads policies, which it hopes will promote confidence in digital political advertising and trust in electoral processes worldwide. Google is now limiting election ads audience targeting, meaning political advertisers can now only target audiences based on age, gender, general location… […]

  • Oreo’s Holiday Ad Follows Santa’s Elf on his First Christmas Cookie Run
    av Kathryn Lundstrom på 21 november, 2019 vid 13:00

    What kind of cookie does Santa want to find when he arrives to deliver the Barbie Dreamhouse you always wanted? If you’re asking Oreo, he’s drooling over a sleeve of double-stuffs. ”Oreo is trying to flip the script and ask, what does Santa want for Christmas?” Kamila De Maria, Oreo’s brand manager, told Adweek. ”Every… […]

  • CEO of Belvedere Is Championing an “Innovation Revolution”
    av Stephanie Paterik på 21 november, 2019 vid 12:00

    PALM SPRINGS, Calif.–As liquor goes, vodka sales typically peak in the autumn. It’s the perfect time of year for Rodney Williams, global president and CEO of Belvedere Vodka, to start planning for next year’s batch. One of the things that has him most spirited about the LVMH brand is the launch of two new single… […]

  • What Marketers Get Paid; Should We Save Ghost Ads: Thursday’s First Things First
    av Jameson Fleming på 21 november, 2019 vid 11:45

    Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. A Google Spreadsheet of Agency Salaries Is Making the… […]